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Category Archives: Sweepstakes & Promotions

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Tips for Writing Social Media Policies

Posted in Advertising, Data Security, Privacy, Regulations, Sweepstakes & Promotions
As many marketers spend a large and growing share of the ad spend on social media, basic principles of truthful advertising must be kept in mind and applied in the new and varied media.  After all, the platforms may change, but the underlying requirements do not.  Thus, for responsible marketers, a robust social media policy… Continue Reading

10 Tips for Holiday Promotions

Posted in Sweepstakes & Promotions
The end of the year is a popular time for consumer promotions.  For example, you might sponsor a contest where entrants submit an original recipe and photo of the prepared dish, sponsor a sweepstakes with text messaging as an entry mechanism, engage in charitable fundraising where a percentage of the purchase price for a product… Continue Reading
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