The new European Union General Data Protection Regulation (GDPR) (Regulation 2016/679, Apr. 27, 2016) will replace the Data Protection Directive (Directive 95/46/EC) effective May 25, 2018. The GDPR has been a long time coming, and introduces a host of new requirements for companies that use or process data in the EU, or simply use or
Maura McCarthy
Millar to Lead Toy Marketing Panel at CARU
By Maura McCarthy on
Even as advertising to kids gets more complicated, the basic principles remain the same.
This week, Children’s Advertising Review Unit (CARU), an independent self-regulatory organization within the Council of Better Business Bureaus (CBBB) which monitors children’s advertising and helps marketers vet ads and campaigns, is hosting its annual conference, “Reimagining Children’s Advertising: Getting it…
Millar to Speak on Green Marketing at Foodservice Packaging Conference
By Maura McCarthy on
Posted in Advertising
Environmental claims are attractive to marketers because they are attractive to consumers. The Federal Trade Commission (FTC) has issued guidance—the Guides for the Use of Environmental Marketing Claims, or Green Guides—to help industry assess what consumers will understand about various “green” claims. Among the most important claims is whether a product is “recyclable,” …