“Dark patterns” – social media platform interfaces that can lead users to make unintended and potentially harmful decisions regarding the processing of their personal data – are a subject of increasing scrutiny in the EU. New guidelines of the European Data Protection Board (EDPB) on “dark patterns in social media platform interfaces” confirm the focus of EU authorities on such practices. The guidelines contain lessons for all websites and applications. The bad news for marketers: the EDPB doesn’t always like it when dry legal language is made catchier or dull interfaces more enticing.
Do these new guidelines reflect privacy paranoia or common sense? The answer should lie somewhere in between, but the whole document (64 pages long) in our view suggests an overly strict approach, one that we hope will move closer to common sense as a result of a newly started public consultation process.
Click here for our analysis of what useful lessons – or warnings – can be drawn from the EDPB’s new guidelines.