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Katie Bond

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J. Kathleen (Katie) Bond counsels clients on food, drug, advertising, and labeling regulations with extensive experience in matters related to the U.S. Federal Trade Commission (FTC), Food and Drug Administration (FDA), and other regulatory bodies. She provides advertising and labeling advice on a variety of products, including food, dietary supplements, over-the-counter drugs, personal care products, cosmetics, and CBD products, as well as on apparel, shoes, jewelry, and sports equipment.

Katie assists clients with the promotion of their products, including influencer campaigns and social media marketing, as well as crafting and substantiating health benefit claims, “green” marketing, “clean” and “sustainable” marketing, comparative advertising, and “Made in the USA” claims. She reviews and provides guidance regarding auto-ship programs, contests and sweepstakes, and the use of customer reviews and star ratings in product promotions. When necessary, she defends clients in FTC enforcement matters, in addition to defending and challenging advertising claims before the National Advertising Division (NAD).

Due to her in-depth knowledge of food, drug, advertising, and ad labeling regulations, she is frequently invited to speak at industry conferences and asked to author thought-leadership articles. Click here for a list of prior speaking engagements and publications.

Prior to joining Keller and Heckman, Katie was a partner at a national law firm focusing on advertising and promotion matters for consumer product and food and drug clients.

Education: Davidson College (B.A., 2000); American University Washington College of Law (J.D., 2006)

Admissions: District of Columbia

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The FTC recently released Complying with the Made in USA Standard, which further interprets the 2021 Made in USA Labeling Rule and the FTC’s 1997 Enforcement Policy Statement on U.S. Origin Claims.

The new guidance reiterates the FTC’s position that unqualified “Made in the USA” claims require “all or virtually all” U.S. content…

California Governor Gavin Newsom recently signed into law AB1305, another in the line of bills that reflect California’s efforts to tackle climate change. AB1305 amends California’s Health and Safety Code to require certain disclosures from companies that affect claims such as carbon neutral, net zero, and the like, in reliance on voluntary carbon offsets (VCOs).

“Service fees.” “Convenience fees.” Whatever a business calls them, consumers don’t like them, and neither does President Biden. The President has repeatedly pledged to end the practice of imposing what he calls “junk fees.” The Federal Trade Commission (FTC) has now issued a new proposed rule (proposed Rule) requiring more transparency in imposition of these…

The FTC recently announced an enforcement action involving generative artificial intelligence (AI). The most interesting part: it hardly involves AI at all. There is no alleged misuse of AI, and not even allegations of AI actually being used. Rather, the case is a business opportunities case. 

The FTC alleges that three individuals and several inter-related…