Photo of Sheila Millar

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has been involved in a variety of audit and compliance projects, including, among other issues, privacy and data security audits, and is experienced in providing crisis management legal support to a variety of national and international companies and associations.

Ms. Millar is a frequent speaker on regulatory and public policy matters, and has authored many articles. Ms. Millar is one of the vice chairs of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chair of its Working Group on Sustainability, where she spearheaded the development of the ICC Framework Guides on Environmental Marketing Claims.

Ms. Millar is AV® PreeminentTM Rated by Martindale-Hubbell and for the eigth consecutive year was selected by her peers for inclusion in The Best Lawyers in America® 2018 for her work in practicing Advertising Law. She has also received the distinguished honor of Advertising Law "Lawyer of the Year" 2014 in Washington, DC by Best Lawyers®, and was awarded Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017.

This month, the California Department of Resources Recycling and Recovery (CalRecycle) is soliciting public feedback on two rulemakings related to extended producer responsibility (EPR) programs that apply to covered battery-embedded products (along with other types of electronics) and loose batteries. Comments on CalRecycle’s draft regulations to implement SB 1215, which revised the state’s Covered

In a 3-2 party-line vote, the three Democratic commissioners at the Consumer Product Safety Commission (CPSC or Commission) voted on April 30, 2025, to move forward with a Notice of Proposed Rulemaking (NPR) for a new safety standard for e-mobility products using lithium-ion batteries, such as hoverboards, e-bikes, and e-scooters. A proposal by Acting Chairman

Keller and Heckman Partner Sheila Millar and Counsel Antonia Stamenova-Dancheva authored the Washington Legal Foundation (WLF) Working Paper, “Passing the Buck on Recycling: Textiles as a Case Study of State EPR Laws.” The article reviews international and domestic concerns over textile waste, provides an overview of California’s Responsible Textile Recovery Act of 2024 (RTRA), and

A new year. A new administration in Washington. While protecting kids and teens is likely to remain an issue that drives legislation, litigation, and policy discussions in 2025, issuance of 1,000 Executive Orders on day one of the Trump Administration may result in new or changed priorities and some delay in the effective date of