Producers covered under California’s Responsible Textile Recovery Act of 2024 (SB 707, RTRA, or Act) have until July 1, 2026, to register with Landbell USA, the producer responsibility organization (PRO) appointed by the California Department of Resources Recycling and Recovery (CalRecycle) to manage the extended producer responsibility (EPR) program established under the Act. On February
Sheila Millar
Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has been involved in a variety of audit and compliance projects, including, among other issues, privacy and data security audits, and is experienced in providing crisis management legal support to a variety of national and international companies and associations.
Ms. Millar is a frequent speaker on regulatory and public policy matters, and has authored many articles. Ms. Millar is one of the vice chairs of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chair of its Working Group on Sustainability, where she spearheaded the development of the ICC Framework Guides on Environmental Marketing Claims.
Ms. Millar is AV® PreeminentTM Rated by Martindale-Hubbell and for the eigth consecutive year was selected by her peers for inclusion in The Best Lawyers in America® 2018 for her work in practicing Advertising Law. She has also received the distinguished honor of Advertising Law "Lawyer of the Year" 2014 in Washington, DC by Best Lawyers®, and was awarded Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017.
Written Opinion on SB 343 Constitutional Challenge Expected After Hearing
On June 3, 2026, a federal district court in California held a hearing on a motion for a preliminary injunction in a legal challenge filed by 21 organizations contending that California’s SB 343, also known as the Truth in Recycling law, is unconstitutional. At issue in California League of Food Producers v. Bonta (Case No.
Producers Must Register by June 1 Under California’s New EPR Regulations
The registration deadline for businesses covered under California’s Plastic Pollution Prevention and Packaging Producer Responsibility Act (SB 54) is fast approaching. On May 1, 2026, the final regulations for the Extended Producer Responsibility (EPR) program established by the Act became effective; a copy of the final regulations has not yet been posted. Producers now have…
FTC Follows New Executive Order with a “Made in the USA” Sweep
On April 14, following last month’s Executive Order (EO) directing the Federal Trade Commission (FTC or Agency) to prioritize enforcement of fraudulent “Made in the U.S.A.” (MUSA) claims, the FTC announced three new MUSA enforcement actions involving four companies. Read the update here.
Industry Groups Challenge Constitutionality of California’s “Truth in Labeling” Law
On March 17, 2026, a coalition of 18 food industry groups and trade associations brought suit in California federal court challenging the constitutionality of California’s “Truth in Labeling” law (SB 343). Plaintiffs seek a declaration that SB 343 is unconstitutional and a preliminary injunction to prevent enforcement of the law while the suit…
New Executive Order Adds to Growing Uncertainty Surrounding “Made in the USA” Claims
On March 13, 2026, President Trump signed an Executive Order (EO), “Ensuring Truthful Advertising of Products Claiming to be Made in America,” directing the Federal Trade Commission (FTC or Agency) to prioritize enforcement of fraudulent “Made in U.S.A.” (MUSA) claims “wherever appropriate.” The EO’s express targets are “foreign manufacturers and sellers,” who “target…
CalRecycle Approves Landbell USA as Textile Industry PRO
On February 27, 2026, the California Department of Resources Recycling and Recovery (CalRecycle) approved Landbell USA as the producer responsibility organization (PRO) for managing textile producer obligations under the nation’s first extended producer responsibility (EPR) program for textiles, the Responsible Textile Recovery Act, SB 707 (RTRA or SB 707). As we wrote previously, RTRA…
FTC and DOJ Launch Inquiry into Updating Antitrust Guidance for Business Collaborations
On February 23, 2026, the Federal Trade Commission (FTC) and Department of Justice (DOJ) Antitrust Division launched a joint public inquiry, inviting comments on whether new antitrust guidance for business collaborations is needed and what content such guidance should cover for “a range of collaborations utilized to drive innovation and promote competition in the…
FTC Issues COPPA Enforcement Policy Statement Promoting Age-Verification Technology
On February 25, 2026, the Federal Trade Commission (FTC) released an important children’s privacy enforcement discretion statement: COPPA – Enforcement Policy Statement Promoting the Adoption of Age-Verification Technology. Age verification of minors is an increasingly hot topic in children’s privacy law, as several states recently adopted laws requiring companies to conduct age verification before…
Kids and Teens Privacy: 2025 Look Back and 2026 Predictions – Part II: The State Privacy Patchwork
As we discussed in Part 1 of this series, while the Children’s Online Privacy Protection Act (COPPA) remains the primary federal law protecting children’s online privacy, there is a growing patchwork of state laws aimed at protecting both children and teens online. These laws identify a variety of potential harms, but many of them expand…