When the California legislature passed the California Age-Appropriate Design Code Act (CAADCA or Act) AB 2273 in September of this year, it generated considerable controversy. Companies, trade associations, and even some non-governmental organizations questioned whether the law’s broad reach was not just counterproductive and likely to invade consumer privacy, but preempted by federal law and
California
CPRA Rulemaking Commences with Two Public Hearings in August
On July 8, 2022, the California Privacy Protection Agency (Agency) announced the start of the formal rulemaking process to adopt proposed regulations implementing the California Privacy Rights Act (CPRA), which amends and expands the California Consumer Privacy Act (CCPA).
The CCPA entered into force on January 1, 2020; most of the CPRA’s provisions become effective…
Keurig Agrees to Pay $10 Million to Settle Class Action Over Charges of Misleading Recyclable Claims
On February 24, 2022, Keurig Green Mountain, Inc. (Keurig) agreed to pay $10 million to settle a long-running class action that alleged the coffee company deceptively advertised its K-Cups pods’ recyclability by misleadingly labeling and marketing them as “recyclable” when the pods were in fact not accepted for recycling in many areas. The settlement follows…
California Privacy Protection Agency Seeks Comments on New CCPA Regulations
The newly established California Privacy Protection Agency (the Agency) is soliciting public comments on a number of issues, as required by the California Privacy Rights Act (CPRA) that was passed by ballot initiative in November 2020. CPRA expands the rights afforded to California residents and the obligations imposed on businesses under the California Consumer Privacy…
California Governor Newsom Signs Laws Affecting Environmental Marketing Claims
On October 5, 2021, California Governor Gavin Newsom signed a package of environmental legislation into law, including two bills aimed at environmental marketing claims. SB 343, Truth in Labeling for Recyclable Materials, which we previously wrote about here, will significantly affect how recyclability claims can be made. Under AB 1201, compostable and…
Here’s What’s in the Latest Round of CCPA Regulations
The long trudge towards final regulations implementing the California Consumer Privacy Act (CCPA) continues. In December of last year, the California Attorney General issued a fourth set of proposed regulations. These additions were approved by the California Office of Administrative Law (OAL) on March 15, 2021 and took effect immediately. Here are the key…
California Consumer Privacy Act: Your at-a-glance guide to key business obligations
The California Consumer Privacy Act of 2018 (CCPA) gives California residents new rights and imposes new obligations on companies doing business in California, effective January 1, 2020. Keller and Heckman LLP Privacy and Security Partners Sheila Millar and Tracy Marshall have provided an overview to help businesses understand the new requirements.
Since publication of the…
National Privacy Legislation May be on the Horizon
The recent passage of the California Consumer Privacy Act (CCPR) earlier this summer and the entry into force of the General Data Protection Regulation (GDPR) last May has put consumer privacy squarely on the national agenda. Now there are signs that government is responding. While a number of privacy bills have been introduced in Congress…
23 California DAs Obtain $1.5 Million Settlement for Deceptive Biodegradable Claims
Environmentally conscious consumers often look for products advertised as “green.” But labeling plastic products as “biodegradable” may land you on the legal compost heap if you can’t meet federal and state regulations governing green marketing. Amazon was just the latest company to find itself in the crosshairs when 23 California district attorneys charged that it…
California Company Settles with FTC over Alleged Privacy Shield Misrepresentations
If a company claims to be certified under the EU-U.S. Privacy Shield framework when it hasn’t even completed the paperwork, the Federal Trade Commission (FTC) isn’t likely to let it slide. ReadyTech, a California-based online training services company, made such a claim on its website, in violation of the FTC Act’s prohibition against deceptive acts…