The Children’s Online Privacy Protection Act Rule (COPPA Rule) requires that online sites and services directed to children under 13 obtain parental consent before collecting or using children’s personal information and lists existing methods for such consent. Now the Federal Trade Commission (FTC) is seeking comments on whether it should expand its parental consent methods to include a potential new mechanism. On July 20, 2023, the FTC published a notice in the Federal Register seeking comments on an application from the Entertainment Software Rating Board (ESRB) and tech companies Yoti and Super Awesome that proposes using facial age estimation technology that analyzes the geometry of the face to confirm a person is an adult. The deadline for comments is August 21, 2023.

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