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Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has been involved in a variety of audit and compliance projects, including, among other issues, privacy and data security audits, and is experienced in providing crisis management legal support to a variety of national and international companies and associations.

Ms. Millar is a frequent speaker on regulatory and public policy matters, and has authored many articles. Ms. Millar is one of the vice chairs of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chair of its Working Group on Sustainability, where she spearheaded the development of the ICC Framework Guides on Environmental Marketing Claims.

Ms. Millar is AV® PreeminentTM Rated by Martindale-Hubbell and for the eigth consecutive year was selected by her peers for inclusion in The Best Lawyers in America® 2018 for her work in practicing Advertising Law. She has also received the distinguished honor of Advertising Law "Lawyer of the Year" 2014 in Washington, DC by Best Lawyers®, and was awarded Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017.

On February 27, 2026, the California Department of Resources Recycling and Recovery (CalRecycle) approved Landbell USA as the producer responsibility organization (PRO) for managing textile producer obligations under the nation’s first extended producer responsibility (EPR) program for textiles, the Responsible Textile Recovery Act, SB 707 (RTRA or SB 707). As we wrote previously, RTRA

On February 23, 2026, the Federal Trade Commission (FTC) and Department of Justice (DOJ) Antitrust Division launched a joint public inquiry, inviting comments on whether new antitrust guidance for business collaborations is needed and what content such guidance should cover for “a range of collaborations utilized to drive innovation and promote competition in the

On February 25, 2026, the Federal Trade Commission (FTC) released an important children’s privacy enforcement discretion statement: COPPA – Enforcement Policy Statement Promoting the Adoption of Age-Verification Technology. Age verification of minors is an increasingly hot topic in children’s privacy law, as several states recently adopted laws requiring companies to conduct age verification before

As we discussed in Part 1 of this series, while the Children’s Online Privacy Protection Act (COPPA) remains the primary federal law protecting children’s online privacy, there is a growing patchwork of state laws aimed at protecting both children and teens online. These laws identify a variety of potential harms, but many of them expand

As we look back at key privacy developments during 2025, one thing is clear: it was all about kids and teens. That trend seems likely to continue in 2026. The problem is, while there are very real concerns about the impact of online content and social media engagements on young people, legislative solutions – well-intentioned

The July 8, 2026, effective date for the U.S. Consumer Product Safety Commission’s (CPSC or Commission) electronic filing (eFiling) requirements is fast approaching. As we previously discussed, last December, CPSC approved a Final Rule to implement mandatory eFiling of certificates of compliance (CoC) for imported consumer products that are subject to a CPSC rule

On November 3, 2025, the New York Attorney General announced a $1.1 million settlement with the U.S. subsidiary of the world’s largest beef producer, ending the state’s lawsuit accusing the company of misleading the public about its environmental practices and sustainability commitments. The complaint, filed in February 2024 in New York state court, alleged