In the midst of the busiest shopping season of the year, Federal Trade Commission (FTC or Commission) staff reminded companies of their obligations under the Rule on the Use of Consumer Reviews and Testimonials (Consumer Review Rule). On December 22, 2025, the FTC announced that staff had sent letters to ten companies warning that they
Sheila Millar
Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has been involved in a variety of audit and compliance projects, including, among other issues, privacy and data security audits, and is experienced in providing crisis management legal support to a variety of national and international companies and associations.
Ms. Millar is a frequent speaker on regulatory and public policy matters, and has authored many articles. Ms. Millar is one of the vice chairs of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chair of its Working Group on Sustainability, where she spearheaded the development of the ICC Framework Guides on Environmental Marketing Claims.
Ms. Millar is AV® PreeminentTM Rated by Martindale-Hubbell and for the eigth consecutive year was selected by her peers for inclusion in The Best Lawyers in America® 2018 for her work in practicing Advertising Law. She has also received the distinguished honor of Advertising Law "Lawyer of the Year" 2014 in Washington, DC by Best Lawyers®, and was awarded Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017.
California Embedded Battery Recycling Fee Kicks in January 1, 2026
Starting January 1, 2026, retailers of covered battery-embedded (CBE) products in California must charge consumers a CBE Waste Recycling Fee at point of purchase or cover the costs of the fee themselves. Per regulations finalized last week, the fee will be 1.5% (capped at $15) of the retail sales price of a CBE product. Proposed…
Countdown to COPPA Rule
The long-awaited updates to the Children’s Online Privacy Protection Act Rule (Final Rule) took effect on June 23, 2025, with a compliance deadline of April 22, 2026. With this fast-approaching compliance deadline, businesses should be actively working to update backend systems to meet the new requirements.
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Is Your Business Prepared for CPSC eFiling?
The July 8, 2026, effective date for the U.S. Consumer Product Safety Commission’s (CPSC or Commission) electronic filing (eFiling) requirements is fast approaching. As we previously discussed, last December, CPSC approved a Final Rule to implement mandatory eFiling of certificates of compliance (CoC) for imported consumer products that are subject to a CPSC rule…
JBS USA Settles NY AG “Net Zero” Challenge as NGO False Ad Litigation Continues and California Climate Reporting Deadlines Loom
On November 3, 2025, the New York Attorney General announced a $1.1 million settlement with the U.S. subsidiary of the world’s largest beef producer, ending the state’s lawsuit accusing the company of misleading the public about its environmental practices and sustainability commitments. The complaint, filed in February 2024 in New York state court, alleged…
State Kids’ Privacy Laws Proliferate Despite Legal Challenges
State legislatures have continued to enact privacy laws aimed at protecting kids and teens despite significant—and often successful—legal challenges that largely focus on First Amendment flaws. Some laws have recently gone into effect, or will become effective soon, while others are not slated to take effect until 2027. The Children’s Online Privacy Protection Act (COPPA)…
Trump Nominates New CPSC Commissioner
On October 2, 2025, after the federal government shut down, the Senate received President Trump’s nomination for a new commissioner at the Consumer Product Safety Commission (CPSC or Commission)—William “Billy” Hewes III, former mayor of Gulfport, Mississippi. This recent nomination came as a surprise, since for the last few months, it was not clear if…
Amazon to Pay Record $2.5 Billion to Settle FTC Claims of Deceptive Prime Membership Signup and Cancellation Practices
Businesses making negative option or auto-renewal subscription offers, beware: Federal Trade Commission (FTC or Commission) enforcement is alive and well in 2025. Although the U.S. Court of Appeals for the Eighth Circuit struck down the FTC’s much-criticized Biden-era “click to cancel” rule earlier this summer, on September 25, 2025 the FTC announced that Amazon.com, Inc.
UPDATE: Supreme Court to Revisit Humphrey’s Executor in December; Reinstatement of Former FTC Commissioner Slaughter Stayed Pending the Supreme Court’s Review
The latest development in the ongoing legal saga regarding the scope of presidential authority to fire officials at various independent federal agencies occurred on September 22, 2025, when the Supreme Court of the United States (SCOTUS or the Court) granted a stay of the reinstatement of Rebecca Slaughter, a former commissioner at the Federal Trade…
Google Settles Children’s Privacy Class Action Lawsuit; Disney Settles DOJ Lawsuit and Faces Class Action
Google and two Disney companies recently settled lawsuits alleging that the companies violated children’s privacy laws, once again demonstrating a heightened interest in protecting children online and putting content creators and channel owners on notice that they will be subject to strict liability for violations of federal and state privacy laws. On August 18, 2025…