On February 27, 2026, the California Department of Resources Recycling and Recovery (CalRecycle) approved Landbell USA as the producer responsibility organization (PRO) for managing textile producer obligations under the nation’s first extended producer responsibility (EPR) program for textiles, the Responsible Textile Recovery Act, SB 707 (RTRA or SB 707). As we wrote previously, RTRA
Sheila Millar
Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has been involved in a variety of audit and compliance projects, including, among other issues, privacy and data security audits, and is experienced in providing crisis management legal support to a variety of national and international companies and associations.
Ms. Millar is a frequent speaker on regulatory and public policy matters, and has authored many articles. Ms. Millar is one of the vice chairs of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chair of its Working Group on Sustainability, where she spearheaded the development of the ICC Framework Guides on Environmental Marketing Claims.
Ms. Millar is AV® PreeminentTM Rated by Martindale-Hubbell and for the eigth consecutive year was selected by her peers for inclusion in The Best Lawyers in America® 2018 for her work in practicing Advertising Law. She has also received the distinguished honor of Advertising Law "Lawyer of the Year" 2014 in Washington, DC by Best Lawyers®, and was awarded Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017.
FTC and DOJ Launch Inquiry into Updating Antitrust Guidance for Business Collaborations
On February 23, 2026, the Federal Trade Commission (FTC) and Department of Justice (DOJ) Antitrust Division launched a joint public inquiry, inviting comments on whether new antitrust guidance for business collaborations is needed and what content such guidance should cover for “a range of collaborations utilized to drive innovation and promote competition in the…
FTC Issues COPPA Enforcement Policy Statement Promoting Age-Verification Technology
On February 25, 2026, the Federal Trade Commission (FTC) released an important children’s privacy enforcement discretion statement: COPPA – Enforcement Policy Statement Promoting the Adoption of Age-Verification Technology. Age verification of minors is an increasingly hot topic in children’s privacy law, as several states recently adopted laws requiring companies to conduct age verification before…
Kids and Teens Privacy: 2025 Look Back and 2026 Predictions – Part II: The State Privacy Patchwork
As we discussed in Part 1 of this series, while the Children’s Online Privacy Protection Act (COPPA) remains the primary federal law protecting children’s online privacy, there is a growing patchwork of state laws aimed at protecting both children and teens online. These laws identify a variety of potential harms, but many of them expand…
Kids and Teens Privacy: 2025 Look Back and 2026 Predictions – Part I: The Federal Landscape
As we look back at key privacy developments during 2025, one thing is clear: it was all about kids and teens. That trend seems likely to continue in 2026. The problem is, while there are very real concerns about the impact of online content and social media engagements on young people, legislative solutions – well-intentioned…
FTC Warns 10 Companies to Comply with the Consumer Review Rule
In the midst of the busiest shopping season of the year, Federal Trade Commission (FTC or Commission) staff reminded companies of their obligations under the Rule on the Use of Consumer Reviews and Testimonials (Consumer Review Rule). On December 22, 2025, the FTC announced that staff had sent letters to ten companies warning that they…
California Embedded Battery Recycling Fee Kicks in January 1, 2026
Starting January 1, 2026, retailers of covered battery-embedded (CBE) products in California must charge consumers a CBE Waste Recycling Fee at point of purchase or cover the costs of the fee themselves. Per regulations finalized last week, the fee will be 1.5% (capped at $15) of the retail sales price of a CBE product. Proposed…
Countdown to COPPA Rule
The long-awaited updates to the Children’s Online Privacy Protection Act Rule (Final Rule) took effect on June 23, 2025, with a compliance deadline of April 22, 2026. With this fast-approaching compliance deadline, businesses should be actively working to update backend systems to meet the new requirements.
Read the full article here.
Is Your Business Prepared for CPSC eFiling?
The July 8, 2026, effective date for the U.S. Consumer Product Safety Commission’s (CPSC or Commission) electronic filing (eFiling) requirements is fast approaching. As we previously discussed, last December, CPSC approved a Final Rule to implement mandatory eFiling of certificates of compliance (CoC) for imported consumer products that are subject to a CPSC rule…
JBS USA Settles NY AG “Net Zero” Challenge as NGO False Ad Litigation Continues and California Climate Reporting Deadlines Loom
On November 3, 2025, the New York Attorney General announced a $1.1 million settlement with the U.S. subsidiary of the world’s largest beef producer, ending the state’s lawsuit accusing the company of misleading the public about its environmental practices and sustainability commitments. The complaint, filed in February 2024 in New York state court, alleged…