Sweepstakes & Promotions

Photo of Sheila MillarPhoto of Tracy Marshall

As many marketers spend a large and growing share of the ad spend on social media, basic principles of truthful advertising must be kept in mind and applied in the new and varied media.  After all, the platforms may change, but the underlying requirements do not.  Thus, for responsible marketers, a robust social media policy

Photo of Tracy Marshall

The end of the year is a popular time for consumer promotions.  For example, you might sponsor a contest where entrants submit an original recipe and photo of the prepared dish, sponsor a sweepstakes with text messaging as an entry mechanism, engage in charitable fundraising where a percentage of the purchase price for a product