Even as advertising to kids gets more complicated, the basic principles remain the same.
This week, Children’s Advertising Review Unit (CARU), an independent self-regulatory organization within the Council of Better Business Bureaus (CBBB) which monitors children’s advertising and helps marketers vet ads and campaigns, is hosting its annual conference, “Reimagining Children’s Advertising: Getting it Right in an Evolving Landscape,” in Marina del Rey, California. This dynamic program will bring together legal experts and major children’s advertisers to examine the children’s marketing landscape. Longtime CARU supporter and participant Sheila Millar will moderate a panel on marketing toys—“To Infinity and Beyond! Toy Story: What You Need to Know When Marketing Toys.” This panel will address the unique challenges when marketing both new and traditional toys and games to children.