Mandatory requirements for water bead toys came into force on March 12, 2026. The Federal Safety Standard for Water Beads (Final Rule) amends the Safety Standard for Toys, 16 C.F.R. Part 1250 (Toy Standard), by adding performance and labeling requirements “to eliminate or adequately reduce the risk of injury and death to children from
CPSC Proposes New Rule for Button and Coin Cell Batteries in Children’s Toys
On August 13, 2024, the Consumer Product Safety Commission (CPSC or Commission) published a Notice of Proposed Rulemaking (NPR) in the Federal Register proposing new rules for children’s toys containing button and coin cell batteries. This comes fewer than seven months after CPSC adopted the most recent revisions to the mandatory safety standard for children’s…
Millar to Lead Toy Marketing Panel at CARU
Even as advertising to kids gets more complicated, the basic principles remain the same.
This week, Children’s Advertising Review Unit (CARU), an independent self-regulatory organization within the Council of Better Business Bureaus (CBBB) which monitors children’s advertising and helps marketers vet ads and campaigns, is hosting its annual conference, “Reimagining Children’s Advertising: Getting it…